I Rejected The Perfect Candidate
I rejected the perfect candidate. A hiring manager's story on why mindset is more valuable than technical skill and how to spot the difference in an interview.
Antriksh Tewari
Head of Digital Marketing
Antriksh is a seasoned Head of Digital Marketing with 10+ years of experience who drives growth across digital, technology, BPO, and back-office operations. With deep expertise in analytics, marketing strategy, and emerging technologies, he specializes in building proof-of-concept solutions and transforming them into scalable services and in-house capabilities. Passionate about data-driven innovation, Antriksh focuses on uncovering new opportunities that deliver measurable business impact.
60 posts
~424 mins total read
Topics
Hiring MindsetBehavioral InterviewingCandidate AssessmentAI ScapegoatTech LayoffsCorporate AccountabilityHiring StrategyMindsetOwnershipUX ResearchBehavioral ResearchUser InterviewsAI StrategyAI ROIMcKinsey ReporteCommerce AnalyticsCustomer Acquisition CostLifetime ValueLocal Business MarketingOrganic Lead Generation
The AI Scapegoat: Why 180,000 Workers Really Lost Their Jobs
Tech companies blame AI for 180,000 layoffs. The truth? Data reveals AI is a convenient scapegoat for bad decisions and pandemic overhiring.
An Interview: They Were Perfect. I Said No.
They were the perfect candidate on paper, but I said no. Discover why mindset and ownership are more crucial than skills when hiring for high-stakes roles.
Your UX Research is a Lie
Is your UX research a lie? Stop collecting useless opinions and learn how to uncover real user behavior by focusing on past stories instead of hypotheticals.
McKinsey's Research: The AI Party might stall soon
Struggling with AI ROI? McKinsey's latest report reveals why most firms are stalled and the playbook high performers use for real bottom-line impact.
Your Ads Are Lying
Are your eCommerce ads lying? Uncover the truth behind vanity metrics. Learn to track true CAC & LTV to cut wasted ad spend and drive profitable growth.
Never Pay for a Lead Again
Tired of paying for ads? Get a steady stream of free leads for your local business. Learn the 'unfair advantage' strategy to attract customers & dominate your market.
Future-Proof Your Brand: The Ultimate Guide to Digital Marketing in 2026
Ready for 2026? Explore the future of digital marketing, from hyper-personalized AI and the metaverse to navigating a cookieless, privacy-first world.
Stop Blaming Marketing: Why Your Product Experience is the Real Growth Killer
Is your marketing budget a black hole? Before you fire your agency, look inward. Discover why a poor product experience is the real bottleneck to your growth.
Fashion Transformed: How Immersive Tech Drives Fashion Marketing
Discover how Augmented Reality is revolutionizing shopping with virtual try-ons & immersive brand experiences. The future of style is here.
Unlock Local Leads Fast: The Secret No One Tells You!
Skip paid ads—learn how to use Google Business Profile, hyperlocal tactics, and quick optimizations to get clients in DAYS (not months). No BS, just results.
My 10-Year Strategy WTF
I spent 10 years doing strategy wrong. Discover the hard-earned truth on building an unstoppable business by empowering teams with clear systems & purpose.
Brand: Global Passport
Cracking global markets? Your brand is your ultimate passport! Discover how to build trust, avoid blunders, and achieve lasting international success.
Proof: Beyond Words
The old guard of testimonials is gone. Uncover 2025's new social proof paradigm: raw authenticity, live reviews & genuine trust in action.
Product Kills Growth
Growth stalled? Stop blaming marketing. Learn how product experience, like Monday.com's, is the real growth killer. Boost conversions & retention.
Search Everywhere: How Gen Z Rewrote the SEO Playbook
SEO is no longer just about Google. Gen Z is searching on TikTok, YouTube, Instagram, and even ChatGPT. Learn how to master 'Search Everywhere Optimization' and future-proof your SEO strategy.
Vibe Marketing: Why Your Brand is Officially Dead Without It
Discover why traditional marketing is failing and how Vibe Marketing saves your brand. Learn to connect emotionally, build loyalty, and thrive in today’s evolving market!
Forget Traditional Marketing – This AI-Powered Vibe Is Taking Over!
Discover how AI is transforming marketing—learn about AI-powered vibe marketing, leveraging tools like Replit to scale your business faster and smarter than ever before!
How to Make Your Brand Unforgettable: The Power of Storytelling
Learn how storytelling makes your brand unforgettable with proven techniques and tips for success.
![Unlock the Secret Weapon for Food Marketing Success: Flux1.1[pro]!](/content/2025-06-28-unlock-the-secret-weapon-for-food-marketing-success-flux11pro/processedImages/2025-06-28-unlock-the-secret-weapon-for-food-marketing-success-flux11pro-2-w256-h160.webp)
Unlock the Secret Weapon for Food Marketing Success: Flux1.1[pro]!
Unlock your food marketing potential with Flux1.1[pro]! Transform ordinary ingredients into stunning visuals that captivate customers and drive success.
The Death of Marketing: Art is the New Driver of Brand Building in 2025!
Discover how art is revolutionizing brand building in 2025! Say goodbye to traditional marketing and hello to creative, culture-driven strategies that resonate deeply.
How to Skyrocket Sales Without a Big Budget: The Ultimate Guide
Discover proven strategies to skyrocket sales without a hefty budget! Learn how to leverage social media, SEO, email marketing, influencer collaborations, and more in this ultimate guide packed with expert tips to grow your business.
The Secret to Future-Proofing Your Brand? Unleash the Power of Vibe Marketing...
Discover how to future-proof your brand with vibe marketing—building emotional connections, fostering loyalty, and thriving in a rapidly evolving market.
Designing for Death: A Gentle Guide to End-of-Life Care
Discover how thoughtful design transforms end-of-life planning into a comforting journey of remembrance.
Hashtags: RIP or Forever?
Discover whether hashtags are dying or thriving in the digital age. Explore their cultural impact, marketing power, and future trends!
The Hidden Truth About Data vs Business Strategy
Discover how aligning data with business strategy can overcome common pitfalls for true success.
The Silent Struggle for Data Dominance
The Silent Struggle for Data Dominance—how leaders navigate internal politics and thrive.
The Hidden Truth About Product Value You Need to Know
Discover the hidden truths about product value that shape user decisions and habits. Learn how to create products that deliver real and perceived worth while fostering lasting customer connections.
The Downfall of a Star Employee: A Harsh Lesson in Leadership.
Discover how a once-thriving star employee's downfall highlights critical leadership lessons, emphasizing the importance of communication, adaptability, and support in fostering resilient teams.
The Shocking Truth About Your Top Products: How Many Are Actually Making (Or Breaking) Your Business?
How many of your top products are actually helping—or hurting—your business? Find out now!
Honesty in Exit Interviews? It Could Cost You.
Discover why honesty in exit interviews might cost you professionally. Learn how transparency could impact your career and strategies to navigate these sensitive discussions wisely.
How to Sell Your Product Faster with Unseen Secrets of Great Ads
Unlock the power of great ads to sell your product faster! Discover proven strategies to grab attention, connect with your audience, and drive sales with unseen secrets of effective advertising!
5 Email Open Rate Secrets Your Competitors Won't Share!
Unlock the secrets competitors won't share to boost your email open rates!
How to Create Compelling Ads That Sell Your Product Fast - The Secret Formula Everyone’s Using!
How to Create Compelling Ads That Sell Your Product Fast - Discover the Secret Formula to Stand Out in a Crowded Market. Learn How to Craft Ads That Capture Attention, Engage Your Audience, and Drive Sales Quickly!
Pitching vs. Storytelling: The Shocking Truth That Will Change Your Presentations Forever!
Unlock the secrets to unforgettable presentations! Discover how storytelling can elevate your pitch and captivate your audience like never before.
Generational Tug-of-War: Who Wins the Workplace Battle?
Dive into the generational tug-of-war in the workplace! Discover how Baby Boomers, Gen X, Millennials, and Gen Z clash and collaborate for success.
Unlocking Success: How Data Analytics Transforms Performance Marketing!
Discover how data analytics revolutionizes performance marketing! Unlock targeted strategies, optimize campaigns, and maximize ROI with actionable insights.
Will AI Make Us Obsolete? The Shocking Truth About Human Uniqueness!
Discover the truth about AI and human uniqueness! Explore creativity, agency, and how we can thrive alongside technology in an ever-evolving world.
From Designer to Design Leader: How to Thrive Without Touching a Pixel!
Transform from designer to design leader! Explore strategies to thrive without touching a pixel and inspire your team to innovate and excel.
Unlock 2025's SEO Secrets: Content That Dominates Search!
Unlock the SEO secrets of 2025! Discover fresh strategies and tips to create engaging content that boosts visibility and drives traffic. Embrace the future of digital writing!
Unlock Explosive Growth: Sequencing Secrets for Subscription Success!
Unlock explosive growth in your subscription business! Discover key sequencing secrets to maximize revenue, manage risks, and optimize project success today!
Unlocking Product Success: The Secrets Behind Storytelling Mastery!
Discover the art of storytelling in product strategy! Unlock product success with engaging narratives and practical tips for impactful storytelling mastery.
Are We Sacrificing Our Minds for AI Convenience?
Discover how AI convenience may be costing us our critical thinking skills. Explore "AI Obesity" and learn to navigate the balance between ease and intellect!
Whose Fault? Why Data Insights Often Miss the Mark!
Unlock the secrets of actionable insights! Discover why data analytics often misses the mark and how collaboration can bridge the gap.
Data-Driven vs. Data-First: Which Approach Will Save Your Business?
Discover how "data-driven" and "data-first" strategies can transform your business. Explore which approach will enhance decision-making and boost success!
Unlocking Success: Why Problem-Finders Are Your Secret Weapon!
Unlock success by harnessing the power of problem-finders! Discover how identifying challenges fosters creativity and drives innovation across all industries.
10 Surefire Ways to Sabotage Your Engineering Team!
Uncover the top 10 pitfalls that can sabotage your engineering team! Learn how to foster better leadership and avoid common mistakes for a thriving workplace.
Zero Budget, Infinite Possibilities: Unleash Your SaaS Success!
Unlock your SaaS potential without breaking the bank! Discover innovative zero-budget strategies, from QR codes to AI tools, that drive success creatively.
From Sales Rookie to Marketing Guru: My Eye-Opening Water Job!
Discover how an unlikely water sales job transformed me from a sales rookie into a marketing guru, teaching valuable lessons through real-world experiences!
Raw Deal: When Bad Service Spoils the Game
Experience the thrills of game night gone wrong in 'Raw Deal.' Discover how bad service can overshadow even the best moments and why good service truly matters.
Unlocking Subscription Success: The Hidden Perils and Profits!
Unlocking Subscription Success: The Hidden Perils and Profits!
Unlock the Power of Data: Build and Share Your Excel Dashboard on GitHub!
Unlock the Power of Data: Build and Share Your Excel Dashboard on GitHub!
Unlock Your Inner Executive: Transform Busy Work into Game-Changing Results!
Unlock Your Inner Executive: Transform Busy Work into Game-Changing Results!
From Numbers to Hearts: The Surprising Power of a Simple Letter
From Numbers to Hearts: The Surprising Power of a Simple Letter
From Small Fish to Market Sharks: Unlocking Explosive Growth Secrets!
From Small Fish to Market Sharks: Unlocking Explosive Growth Secrets!
Unlock $0 SEO Secrets: 4 Steps to Skyrocket Your Traffic!
Unlock $0 SEO Secrets: 4 Steps to Skyrocket Your Traffic!
Unlock SEO Mastery: Build Topic Clusters That Skyrocket Traffic!
Unlock SEO Mastery: Build Topic Clusters That Skyrocket Traffic!
Unmasking Sales: The Hidden Impact of Your Ads!
Unmasking Sales: The Hidden Impact of Your Ads!
Why Most Designers Fail: The Shocking Truth Unveiled!
Why Most Designers Fail: The Shocking Truth Unveiled!
Stop Chasing KPIs: Discover What Truly Matters in Business!
Stop Chasing KPIs: Discover What Truly Matters in Business!