Designing for Death: A Gentle Guide to End-of-Life Care

Setting the Stage: The Intersection of Grief and Design

There’s a moment that stays with me—a quiet afternoon, my fiancé and I sitting together, surrounded by the warmth of soft sunlight filtering through lace curtains. The room was filled with the gentle glow of a candle flickering nearby, its golden flame casting long shadows on the wall. A single vase of memorial flowers sat between us, their vibrant hues a stark yet comforting contrast to the muted tones of the space.
This scene isn’t just a memory; it’s the backdrop for one of the most profound experiences of my life—one where design and grief collided in ways I could never have imagined. At the time, I was caregiving for my fiancé during her final months, navigating a landscape of emotions so intense they felt like their own world. Simultaneously, I found myself tasked with designing a digital planning tool for Dignity Memorial, North America’s largest provider of funeral, cremation, and cemetery services.
It was an unexpected—and deeply personal—intersection of life and work. But as I dove into the project, I realized this wasn’t just about creating a tool; it was about crafting something that could bring clarity and comfort to others in their darkest hours. This experience reshaped my understanding of design’s purpose, reminding me that sometimes, the most meaningful work isn’t just about aesthetics—it’s about offering solace when words fail.
Designing with Empathy: Strategic Principles for End-of-Life Care
When you’re designing for death, everything shifts. The usual metrics of efficiency and usability take a backseat to something far more human: care. Grief doesn’t follow a timeline, and neither should the tools meant to support it.
Designing for Emotional Bandwidth
Grieving individuals don’t arrive at your product with an empty tank—they’re already running on fumes. Design must prioritize clarity over speed, offering guidance without overwhelming. Every decision, every click, every form field becomes a potential barrier when emotions are raw.
This is where the concept of one question per screen came to life in our planning tool. By breaking down what could feel like an insurmountable task into manageable steps, we gave users the mental space they needed to focus without feeling crushed by the weight of it all.
Features That Bring Comfort: Designing the Dignity Planner
The Dignity Planner wasn’t just a product; it was a promise—to make end-of-life planning feel less like a burden and more like an act of love. Each feature was carefully crafted to honor the complexity of grief while offering practical support.
Step-by-Step Flow: A Gentle Guide
Imagine this: instead of staring at a blank dashboard, users encountered a single question, followed by a clear next step. Progress indicators were soft and unobtrusive, with no pressure to finish in one sitting. This wasn’t just user-friendly; it was an invitation to grieve on their own terms.
Timeline Visualization: Turning Paperwork into Legacy
Traditional forms can feel cold and impersonal—a far cry from the warmth of human connection. Our solution? A timeline that turned dry logistics into a living story, visualizing events in a way that felt personal and meaningful. It wasn’t just about checkboxes; it was about celebrating life’s narrative.
What I Learned About Design, Grief, and Life
Designing for death taught me lessons that extend far beyond the screen. Here’s what I carried forward:
Empathy is the Foundation
When you design for grief, you’re not just creating a tool—you’re offering a lifeline. Every decision must reflect an understanding of the emotional landscape it will inhabit.Good UX is Invisible, Great UX is Emotional
The best designs fade into the background, leaving users with nothing but the comfort they provide. When done right, design becomes the quiet hero, guiding without intruding.Grief Isn’t One-Size-Fits-All
Death is universal, but how we experience it isn’t. Building for diversity means leaving room for personalization, ensuring that every user feels seen and heard.
Best Practices for Designers Working in Emotionally Complex Spaces
Designing for end-of-life care isn’t just a challenge—it’s an honor. Here’s how to approach it with intention:
Cultivate Cultural Awareness
Colors carry weight, traditions hold meaning, and words can cut or heal. Approach design with a global perspective, testing assumptions and embracing diverse voices.
Language That Heals
Words are powerful. Use them to validate, not just inform. Phrases like “Take your time” or “You can update this later” offer more than convenience—they offer humanity.
Cultural Sensitivity in End-of-Life Design
Death isn’t a one-size-fits-all experience. From Japan’s reverence for white as a symbol of mourning to Ireland’s use of green to signify life, culture shapes how we approach loss.
This awareness must inform every design decision. For instance, avoiding culturally specific symbols unless explicitly requested ensures the tool feels inclusive rather than imposing. It’s about creating space for difference while offering universal support.
The Power of Storytelling in End-of-Life Planning
At its core, end-of-life planning is a story—one that needs to be told with care and intention. By visualizing timelines and personal touches like affiliations or preferred readings, we transform paperwork into a legacy.
This shift from logistics to narrative isn’t just practical; it’s deeply human. It allows families to honor their loved ones in ways that feel authentic and meaningful, turning what could feel like a burden into a celebration of life.
Celebrating Life: A Designer’s Perspective
In the end, designing for death taught me one thing above all else: the power of design to transform grief into something beautiful. When I used the tool I helped create to plan my fiancé’s celebration of life, I saw firsthand how it could bring clarity and comfort—not just to her, but to those left behind.
Design isn’t just about screens; it’s about making space for love, memory, and human connection. And in that space, even death can feel like a gentle guide rather than a final chapter.

Antriksh Tewari
Head of Digital Marketing
Antriksh is a seasoned Head of Digital Marketing with 10+ years of experience who drives growth across digital, technology, BPO, and back-office operations. With deep expertise in analytics, marketing strategy, and emerging technologies, he specializes in building proof-of-concept solutions and transforming them into scalable services and in-house capabilities. Passionate about data-driven innovation, Antriksh focuses on uncovering new opportunities that deliver measurable business impact.
